This type of scam will make matters worse in the sense that ad blockers will become more rigid and penalize publishers even more. Here are some impacts we are seeing right now on the industry: Increased ad blocker usageĪd blocking has already cost significant revenue loss for the industry, which can be attributed to several factors. Of course, such intrusive and malicious technology is not without consequences. What are the implications for the industry? This phenomenon has been mainly observed on mobile (around 95% according to our experts), with the other cases happening on desktop. The reason those ads go through can be attributed to two things: either the ads are not audited as they pass through the exchange, or the attackers manage to hide the redirecting feature to make it seem innocent. This happens when third-party ad networks push an ad with redirecting characteristics on a website. When a user accesses a web page through their mobile browser or even installed apps on their phone, they are automatically redirected towards an unrequested website, which will usually try to lure users into some sort of scam. This leaves more room for attackers to launch fraudulent ads and weasel their way in at very low CPM’s, as the competition is low. Updates with these changes should populate immediately after publishing.January is often the prime time for forced mobile redirect as demand is lower and bigger brands and agencies don’t run as many heavy campaigns. Publish your site from the Square Online site editor to see the changes live. Use the +Add Another link to create more redirects. "contact-us.php") and select the new page from the dropdown list.
Under URL Redirects, select Add redirects.Įnter the old page URL in the text box (e.g. To set up 301 redirects for multiple pages on your Square Online site:įrom your Square Online Overview page, go to Website > SEO. Updates with these changes should populate immediately after publishing. Publish your site to make the changes live. In the popup window's General tab, enable redirects using the toggle.Įnter the old page URL into the redirect field and select Save. Select the gear icon in the editing panel to View page settings. To set up 301 redirects for individual pages on your Square Online site:įrom your Square Online site editor, open up a page of your choice. If you're using a completely new domain with Square, individual pages on your old site using the old domain can't be redirected to your new Square Online pages using the new domain. URL redirects are only viable if you're using the same domain name with Square as the one you used with your old host. There are some URLs that may not work with redirects such as "/pages/picture.jpg" or "/document.pdf". Note: Keep the following points in mind when setting up URL redirects:Īt this time, we only support one redirect per page. Simply enter everything after the “/” part of the URL (so in the example above, you'd enter "site/pages/contact-us.php?form=2"). If your old URLs were more complex, such as "/site/pages/contact-us.php?form=2", this shouldn't be a blocker. You can use the URL redirect feature to ensure traffic to that old "/contact-us.php" link is redirected to the new "/contact-us" page. the URL doesn't end in the file extension ".php" anymore). Your new site also has a "Contact Us" page with the new URL "/contact-us" (i.e. Say you had a page called "Contact Us" on your old site and the URL was "/contact-us.php". For example, your old website pages might've had a totally different file extension (e.g ".php", ".html", etc.) or no file extension at all, and if you ever move your site, you want to make sure your visitors can still access the same content when they visit a particular URL (regardless of where your website is hosted). URL redirects are useful because web hosts use different technologies and codebases. Learn more about domain forwarding in Square Online. Note: This is different from domain forwarding, which helps direct other domains to a primary domain in order to see the same website (regardless of which domain is entered in a web browser). Your search engine rank for that page is preserved and you won’t lose traffic (i.e. If you’re migrating a website and domain from another platform to Square using Square Online, 301 redirects preserve your old page URLs by redirecting them to your new ones. For more information on SEO for your specific website's needs, we recommend consulting an SEO expert. Note: We don't provide SEO consultation in our Support Center. How URL Redirects Work Set Up a URL Redirect for a Single Page Set Up URL Redirects for Multiple Pages
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